COMING SOON
Change Isn’t A Motivation Problem.
It’s A Strategy Problem.
Discover a practical, science-backed framework for creating lasting change through small, intentional shifts.
Inside Shiftward, You’ll Learn How To…
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Build Momentum Instead of Relying On Motivation
Learn how small, intentional actions compound over time, creating momentum you don't have to constantly restart.
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Break Free From the Cycle of Starting Over
Understand why so many change efforts stall and learn a practical approach to building habits that stick.
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Make Decisions That Align With Your Long-Term Goals
Develop habits and daily choices that consistently move you toward the future you want to create.
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Lead Yourself & Others With Greater Clarity and Confidence
Navigate personal and organizational change with practical strategies that inspire trust, momentum, and lasting results.
What If We've Been Looking at Change All Wrong?
In Shiftward, Rich brings together research, leadership, and practical application to help readers approach change differently. The result is a clear, actionable guide for building momentum, overcoming resistance, and creating progress that lasts.
Join the Pre-Launch List & Receive:
Launch updates so you're the first to know when Shiftward is available
Exclusive bonus resources
Behind-the-scenes insights & additional content from Rich
Go Beyond the Book
The best ideas create the greatest impact when they're lived. These companion bonus resources are designed to introduce you to the heart behind Shiftward, offer a glimpse into Rich's approach, and help you begin the journey before the first chapter.
BONUS RESOURCE #1:
A Personal Message from Rich
A special message from Rich to welcome you, thank you for being part of the Shiftward journey, and share a few thoughts before launch.
BONUS RESOURCE #2:
Rich's Instant Good Mood Playlist
A handpicked playlist of songs Rich turns to when he wants to reset, recharge, and bring a little more energy and positivity into the day.
MEET THE AUTHOR
Rich Bracken
Rich Bracken is a keynote speaker, executive consultant, and the founder of Unstoppable Solutions, where he helps leaders and organizations build lasting change.
His writing sits at the intersection of performance, leadership, and sustainable transformation, drawing on more than three decades of experience spanning Fortune 500 consulting, high-performance research, and graduate-level leadership education.
Recognized by Smart Meetings & Real Leaders as a top global keynote voice, Rich is a sought-after media expert celebrated for his warmth, empathy, and ability to make complex ideas immediately actionable.
At the heart of his work, and his book, Shiftward, is a six-principle framework developed from twenty years of studying the gap between temporary change and permanent transformation. The foundation is deeply personal: Rich lost 100 pounds and has kept it off for 27 years.
For anyone who has ever made a change only to watch it fade, Shiftward is the missing piece: a clear, human, and proven path to lasting success.
Join the Shiftward Pre-Launch List
Be the first to hear about the launch, receive exclusive updates from Rich, and get instant access to two bonus resources created exclusively for the Shiftward pre-launch community!