The best keynotes start before the event ever begins. In this video, I share why I love doing pre-event calls with clients — to understand their company, audience, goals, and challenges.

Those conversations help me customize my message so it hits exactly where it needs to. And sometimes, spontaneous ideas emerge to improve the event experience.

When I know what matters most to my clients, I can create a keynote that feels aligned, relevant, and impactful for everyone in the room.